标题 | 商务写作的基础知识 |
范文 | 商务写作的基础知识 商务写作是主要用于在商业活动中,进行的一系列写作活动,它是社会生产力发展的产物,是伴随着社会经济的发展、变化和商品交流的需要而产生并发展的。小编收集了商务写作基础知识,欢迎阅读。 商务写作技巧 使用第一人称而不用无人称句子 Wrong: "The operational goals of this organization include an increase in morale as well as overall job satisfaction." 错误示例:这个组织的运作目标包括鼓舞士气和提高工作满意度。 Right: "I want to enjoy working here. I'll bet you do, too." 正确示例:我想要享受在这儿工作。我相信你也是。 使用生动的语言而不是陈词滥调 Wrong: "This action item calls for out-of-the-box thinking." 错误示例:这项任务要求大胆开阔的想法。 Right: "If you've got an idea that you're afraid might be half-baked, let's consider it anyway." 正确示例:如果你有一个想法,那你担心会中途流产,没关系先考虑再说。 不要重复自己说的话 Wrong: "This training program teaches you to learn the best tricks, tips, techniques and skills for every stage of the market process." 错误示例:这个培训项目能教会你营销过程中最好的手段、方法、技巧和技能。 Right: "This program teaches the best marketing tricks." 正确示例:这个项目能教会你最好的营销手段。 用名词和动词而不是形容词和副词 Wrong: "We have an exciting, brand new product that will easily and quickly solve your most difficult sales process problems." 错误示例:我们推出了一款令人振奋的、全新的产品,它能够轻易解决我们面临的最难的销售问题。 Right: " This product will help you turn prospects into customers in less time." 正确示例:这款产品能够帮助你在较短时间内开拓新用户。 展示证据而不是观点 Wrong: "We have the best service, the most reliable product and the friendliest salespeople." 错误示例:我们有最好的服务,最值得信赖的产品和最友善的销售人员。 Right: "We won the XYZ best service award. Twice." 正确示例:我们赢得了XYZ最佳服务奖两次。 商务写作注意事项 切忌主客不分或模糊。 例子: Deciding to rescind the earlier estimate, our report was updated to include $40,000 for new equipment.应改为 Deciding to rescind our earlier estimate, we have updated our report to include $40,000 for new equipment. (We决定呀, 不是report.) 句子不要零碎。 例子: He decided not to audit the last ten contracts. Because of our previous objections about compliance. 两个句子应该连在一起:He decided not to audit the last ten contracts because of our previous objections about compliance. 结构对称,令人容易理解。 例子: The owner questioned the occupant's lease intentions and the fact that the contract had been altered with ink markings. 应改为: The owner questioned the occupant's lease intentions and ink alterations of the contract. 单复数不要搞乱,不然会好刺眼,看着不舒服。 例如: An authorized person must show that they have security clearance. 应改为 Authorized persons must show that they have security clearance. 动词和主语要呼应。 想想这两个句子的分别: 1. This is one of the public-relations functions that is under-budgeted. 2. This is one of the public-relations functions, which are under-budgeted. 时态和语气不要转换太多。 看商务英语已经是苦事,不要浪费人家的精力啊。 标点要准确。 例如: He did not make repairs, however, he continued to monitor the equipment. 应改为: He did not make repairs; however, he continued to monitor the equipment. 选词正确。 像 affect和effect,operative和operational等 等就要弄清楚才好用啦。 拼字正确。 有电脑拼字检查功能后,就更加不能偷懒。 大小写要注意。 除非 必要不要整个词都大写,除非要骂人。例如: MUST change to OS immediately. 外国人就觉得不礼貌和喝令人一样。要强调的话,用底线,斜字,粗体就可以了。 |
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